1. Basic account requirements
Have a legal and valid TikTok account: First, you must successfully register an account on the TikTok platform, and complete the settings of basic personal information completely and accurately, including avatar, nickname, personal profile, etc.
2. Number of fans and account level requirements
Reach certain account level and number of fans requirements: Generally speaking, you need to accumulate at least 1,000 fans on TikTok to be eligible to activate the live broadcast function. However, this standard may change based on adjustments to platform policies.
3. Age limit
Age requirements must be met (new rules): 18 years or older required. If you are under 18 years old, you need to complete the relevant settings for live broadcast with the accompaniment and consent of a parent or legal guardian, and comply with the platform’s specific regulations for live broadcasting by minors.
4. Regional restrictions
Due to differences in laws, regulations and platform policies, the TikTok live broadcast function may not be available in some countries and regions. Therefore, you need to ensure that the region where your account is located complies with the requirements of relevant local laws and regulations, and is not restricted by the platform from using live streaming services.
5. Limitations on violation records
If you have a serious violation record on TikTok, such as publishing illegal or harmful content such as pornography, violence, terrorism, fraud, etc., your qualifications to activate the live broadcast function may be seriously affected. The platform attaches great importance to the legality and positive orientation of content and adopts a zero-tolerance attitude towards violations.
In addition, the specific steps for TikTok live broadcast are as follows:
Enter the TikTok app and click “Me” to enter your personal homepage. If the products are not yet on the shelves in the store, click “Get started” to start listing the products; if there are already products in the store, click “Manage Shop” to add the products in the store.
After adding the product, click “+” on the homepage to enter the live broadcast interface. After carefully setting the live broadcast cover and attractive title, click “GO LIVE” to officially start the live broadcast.
Find the shopping bag icon on the merchant’s live broadcast interface and click “Add from Shop” to easily add products to the live broadcast room.
When the anchor is explaining the product, he can flexibly choose “Pin/Unpin” to pin or unpin the product to highlight key products and guide the audience’s attention.
After the live broadcast ends, click the close sign to confirm the end of the live broadcast. After the live broadcast ends, you can clearly see the statistics of the live broadcast, such as the number of viewers in the live broadcast room, the number of new fans, details of the viewers who rewarded them, and the cumulative amount of rewards received. These data can help you evaluate the live broadcast. effect and optimize subsequent live broadcast strategies.
During the live broadcast process, you also need to pay attention to the following points:
Stay calm and confident. When facing the camera, you can add filters appropriately to enhance the visual effect and enhance the appeal of the live broadcast.
It is necessary to fully understand the differences between the styles of foreign audiences and domestic audiences, avoid being overly enthusiastic or even hawking style, and patiently and carefully explaining product features and advantages are more likely to encourage audiences to pay for purchases.
Be sure to ensure a stable and good network environment during the live broadcast. Do not change the IP address at will. It is recommended to use a static IP address to ensure the smoothness and stability of the live broadcast and avoid network problems affecting the audience experience and live broadcast effect.
